Need inspiration for the kind of content you can sponsor on YouTube? Here’s six content formats that work well for influencer marketing. 1. Placement Placement is one of the simpler ways to get your a…
Consistency is key in influencer marketing, pick your influencers accordingly
Many social media creators are a bit lacklustre in their content scheduling, posting as and when they create their content and not to any fixed routine. Sponsoring these creators is risky because they…
How a fashion app collaborated with social influencers at a €0.60 cost per install
A fashion inspiration app was promoted using social creators at a cost per install of 58 cent. The brand, which first sponsored three creators through Sponsokit, had identified influencer marketing on…
Disappointing results? Here’s what to do to get your influencer marketing back on track
If your influencer marketing is not getting the views, engagement or conversions you need to meet your key performance indicators, what can you do to get back on plan? If you negotiated well or have s…
Does your YouTube influencer have fake subscribers or engagements?
In a world where it’s possible to inflate subscriber counts, views and engagements either with bots or by buying them, how can you tell if your influencers have genuine reach? While it can be hard to …
YouTube monthly trend analysis: Be first to know the latest up and coming trends
Be the first in the know about YouTube’s latest up and coming trends with our new monthly trend analysis. The winners and losers of YouTube’s trending tags from April compared to march, so you’re bett…
3 reasons why your influencer marketing isn’t working
Three common reasons why your influencer marketing isn’t working: wrong influencer, wrong content, bad price negotiation. Here’s how to avoid these traps and make influencer marketing pay off the way …
Now is the time for music app brands to sponsor influencers
Music apps are a hot topic on YouTube right now. Countless influencers are sharing their favourite apps, monthly playlists or instrument tutorials – but brands seem slow to realise the sponsorship pot…
Video examples of how fitness and health apps are using influencers
Health and fitness is a growing niche on YouTube and other social media platforms, and one that lends itself especially well to influencer marketing. From daily work out tips, to run downs of the best…
How much control do brands have over influencer content?
The short answer is quite a lot most of the time. Negotiating terms with an influencer is getting easier. You can agree a brief before hand, sharing your expectations and communication guidelines. Thi…