How you quantify the success of your influencer marketing campaign will depend on the key performance indicator goals you established at the outset. Were you trying to generate reach into your target …
How to track your organic installs from influencer marketing
Measuring the return on investment of an influencer app marketing campaign can be defined in a number of ways, cost per view, installs, cost per install, uplift in the app store, to name but a few. Ho…
YouTube’s latest trends analysis: Floor is lava!
The latest craze to sweep through YouTube is the Floor Is Lava game. Videos featuring the challenge have been raking up millions of views since the trend took off at the end of May, with several influ…
Why Musical.ly is killing it with YouTube celebrities
Views of YouTube stars using the platform to talk about Musical.ly have shot up 77 per cent in the last three months. See this article for complete analysis of views of YouTube videos mentioning socia…
In the war of Snapchat vs Instagram, Musical.ly wins
"Who's going to win this war, I have no idea. But in the interim follow me on Instagram." - Casey Neistat YouTube stars are getting more views talking more about Instagram and Musical.ly than Snapchat…
YouTube monthly trend analysis: Be first to know the latest up and coming trends
Be the first in the know about YouTube’s latest up and coming trends with our new monthly trend analysis. The winners and losers of YouTube’s trending tags from April compared to march, so you’re bett…
Pokémon Gone? How to save Pokémon Go with influencers
If you've lost the trust of your customers, you need to work with people they do trust to get your message across. Silence is killing Pokémon Go. The phrase was coined by CNET in August, after it appe…
How influencers could have solved Nintendo’s Super Mario Run pricing problem
Nintendo should have used influencers to... Explain pricing structure Educate target customers on unique selling points Chain reaction of good reviews After the record-breaking release of…
Influencers + dating apps = match made in heaven
There are a growing number of dating apps on the market, and with an estimated revenue in the billions, the trend looks set to continue. One such dating app decided to run an influencer campaign test …
5 influencer app marketing trends for 2017 you need to know
As influencer marketing gathers pace as a viable option for brands, here’s the five most important trends marketers need to be aware of for 2017. Where we’re at People are increasingly indifferent to …