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Insights
How to measure the success of your influencer marketing campaign
Beth Cherryman 06/10/2017

How you quantify the success of your influencer marketing campaign will depend on the key performance indicator goals you established at the outset. Were you trying to generate reach into your target …

06/10/2017 0 0
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Insights
How to track your organic installs from influencer marketing
Beth Cherryman 04/08/2017

Measuring the return on investment of an influencer app marketing campaign can be defined in a number of ways, cost per view, installs, cost per install, uplift in the app store, to name but a few. Ho…

04/08/2017 0 0
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Insights
YouTube’s latest trends analysis: Floor is lava!
Beth Cherryman 14/07/2017

The latest craze to sweep through YouTube is the Floor Is Lava game. Videos featuring the challenge have been raking up millions of views since the trend took off at the end of May, with several influ…

14/07/2017 0 0
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Insights
Why Musical.ly is killing it with YouTube celebrities
Beth Cherryman 07/06/2017

Views of YouTube stars using the platform to talk about Musical.ly have shot up 77 per cent in the last three months. See this article for complete analysis of views of YouTube videos mentioning socia…

07/06/2017 0 0
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Insights
In the war of Snapchat vs Instagram, Musical.ly wins
Beth Cherryman 31/05/2017

"Who's going to win this war, I have no idea. But in the interim follow me on Instagram." - Casey Neistat YouTube stars are getting more views talking more about Instagram and Musical.ly than Snapchat…

31/05/2017 0 0
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Insights
YouTube monthly trend analysis: Be first to know the latest up and coming trends
Beth Cherryman 23/05/2017

Be the first in the know about YouTube’s latest up and coming trends with our new monthly trend analysis. The winners and losers of YouTube’s trending tags from April compared to march, so you’re bett…

23/05/2017 0 0
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Insights
Pokémon Gone? How to save Pokémon Go with influencers
Beth Cherryman 08/02/2017

If you've lost the trust of your customers, you need to work with people they do trust to get your message across. Silence is killing Pokémon Go. The phrase was coined by CNET in August, after it appe…

08/02/2017 0 0
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Insights
How influencers could have solved Nintendo’s Super Mario Run pricing problem
Beth Cherryman 01/02/2017

Nintendo should have used influencers to...     Explain pricing structure     Educate target customers on unique selling points      Chain reaction of good reviews After the record-breaking release of…

01/02/2017 0 0
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Case Studies
Influencers + dating apps = match made in heaven
Natalie Turner 20/01/2017

There are a growing number of dating apps on the market, and with an estimated revenue in the billions, the trend looks set to continue. One such dating app decided to run an influencer campaign test …

20/01/2017 0 1
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Insights
5 influencer app marketing trends for 2017 you need to know
Beth Cherryman 18/01/2017

As influencer marketing gathers pace as a viable option for brands, here’s the five most important trends marketers need to be aware of for 2017. Where we’re at People are increasingly indifferent to …

18/01/2017 0 0

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