If your influencer marketing is not getting the views, engagement or conversions you need to meet your key performance indicators, what can you do to get back on plan?
If you negotiated well or have strong influencer relations, there are a few possible come backs to try and boost your numbers.
For ideas as to why your influencer marketing isn’t working, check out this article.
If your analytics are disappointing, try asking your influencer for another mention or shout out.
This will get you more views, more engagements and more touch points to help along your conversion rate.
The second endorsement might even carry more weight as it gives the audience/your target customers the impression the influencer really cares about your app and getting the word out about it.
Where you’ll get your analytics back on track is by negotiating a discounted price for the second mention.
If you explain why it’s needed, that is that you didn’t get the results you had reasonably hoped for, we have found influencers willing to help out a little.
After all you are now giving them repeat business, something the influencer will see the benefit in.
Most influencers have accounts on several different social media platforms.
If your collaboration on one platform is falling flat, try asking them to promote your content on one of their other platforms.
Again influencers might have social media price packages and rates per channel, but there is usually wiggle room if you explain why you are requesting the plug.
Influencer videos get more views, engagements and conversions over time. The immediate payoff might be within the first 24 hours of the content going live, but it will keep climbing after this period.
Your analytics might not meet your plan in the first day, but over the first week or month return the numbers you bargained on.
Especially if the influencer is growing, it is likely their metrics will get better over time – it’s more a matter of when you choose to draw the line.
If your deadline is not so pressing, it might be worth leaving your marketing as it is for a period of time and assess how much the analytics improve before asking the influencer for another mention or plug on their other social media.