It’s true. Influencers are changing Christmas. As we wrote in our last blog post 75 per cent of online shoppers are expected to watch influencer videos before making their Christmas purchases.
Wow, let’s just stop and take that in for a moment. What it tells us, is, if you are not using influencers as a marketing channel you really are losing out on a huge slice of the consumer pie.
We know consumer trust in advertising is at an all time low and the use of ad blockers are exponentially on the rise.
Yet there is one consumer behaviour that isn’t changing, people still want to buy, especially during the holiday period.
It makes perfect sense that they’re turning to influencers who have gained their trust and loyalty.
Need a gift idea, not sure what to wear or cook. Have no fear online shoppers there is literally an influencer video ready for every Christmas eventuality.
Let us be your guide to an influencer Christmas….
Christmas wish lists are hot, hot, hot! They are an excellent way to get your product placed. Most influencers report they get hundreds, if not thousands of requests for wish lists from their loyal army of followers.
Whether it’s a simple Christmas dinner shown in the video above or a lavish Christmas banquet, you’ll find it all with influencers. Videos like these are an excellent opportunity for wine or food product placements.
Where would Christmas be without that perfect bow. We know. Right!
This is a perfect example of a micro-influencer. Four thousand subscribers with two million views! If you’re in the market of wrapping paper this would be your golden opportunity.
Plus don’t forget! Influencer campaigns are the gift that just keeps on giving.
If you have carefully selected the right influencer, long after your campaign deadline is over and the video/blog/picture is posted, reach and engagement will continue to grow.
And with 59 per cent of marketers planning to increase their spend on influencer marketing, this is one Christmas express you do not want to miss.