Braboo commissioned an influencer marketing campaign with popular German YouTubers Lisha and Lou less than a year after launching.
The day after the video went live the Berlin-based lingerie website was inundated with orders – selling out of the products featured.
“Our conversion rate doubled and many of the items featured sold out”
clicks in 48 hours
higher engagement rate, compared to other marketing channels
Braboo, which launched last July, had a limited marketing budget of just a few hundred euros.
The brand decided to sponsor YouTube couple Lisha and Lou, whose reality-style channel Lisha&Lou gained popularity with Braboo’s target market after a series no frills, funny, up-close and personal conversations to their audience.
During the video Lisha unpacked the lingerie she bought and talked about Braboo while quizzing Lou if he knew how underwear sizing worked.
Mailyn de la Cruz
Braboo’s spokeswoman Mailyn de la Cruz said: “We didn’t have any TV advertising at the time. The morning after the video went online the boss came in and said ‘Sales have gone crazy!’
“Not only had our conversion rate doubled, but many of the items featured had sold out.”
Currently the video has more than 69,000 views and 174 comments.
But more importantly, by speaking directly to potential customers and receiving rave reviews from the two influencers, this engagement translated into sales.
Within the video’s description Lisha and Lou included links to Braboo’s website and Facebook page, allowing Braboo to track exactly the success of the content.
Braboo has built on its first success with sponsored YouTube content and is now organising its sixth influencer marketing campaign.