Beth Cherryman

Editor

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Beth is the editor of The Insider: Influencer Marketing Explained. Her mission is to help you develop a successful influencer marketing strategy for your brand. We'll let you in on all the industry secrets, share real life examples and give you all the tips, tricks and tools influencer marketing experts use to create the perfect campaign.

Get in influencers’ New Year’s videos

New Year’s videos present an excellent opportunity for brands to build awareness and cash in on January sales. Common videos include ‘get ready with me’, ‘New Year’s Eve special’ and ‘resolutions’. Th…