Test convinces gaming app Panda Games to divert budget to influencer marketing
Gaming app brand Panda Games is diverting budget from display adverts to influencer marketing. The brand tested the channel recently, commissioning a …
Continuous use of influencers to promote your product or app
The way to make influencer marketing deliver an increasingly positive return on investment is to break away from the idea of campaigns and move into t…
How to measure the success of your influencer marketing campaign
How you quantify the success of your influencer marketing campaign will depend on the key performance indicator goals you established at the outset. W…
4 reasons your customers aren’t responding to your sponsored influencer content
You might have gone through all the mechanics of an influencer campaign. Selected influencers who speak to your target customers, ensured you got a me…
How to identify your best influencers on YouTube
Finding influencers that will provide your target return on investment is a difficult, anyone who has undertaken an influencer marketing campaign will…
How to deliver a call to action that accomplishes your goals
An important step in your influencer marketing campaign is the call to action. Where it is placed in the content and what it directs the audience to d…
Understand your audience before carrying out your influencer marketing campaign
Failing to understand your audience is one of the most common ways influencer marketing campaigns don’t work. It’s important to create a customer pers…
How a fashion app collaborated with social influencers at a €0.60 cost per install
A fashion inspiration app was promoted using social creators at a cost per install of 58 cent. The brand, which first sponsored three creators through…
How a fashion app collaborated with social influencers at a €0.60 cost per install
A fashion inspiration app was promoted using social creators at a cost per install of 58 cent. The brand, which first sponsored three creators through…
